We designed Hello Human Media to be the media and marketing company we wanted to see in the world. Experienced in business, communication, marketing, and social media, our team has helped other companies succeed for more than a decade. As elder millennials, we grew up during the dawn of social media – we had Facebook pages before 2006 when only students were allowed to join, we had MySpace pages and Xanga profiles, and as social media platforms grew, so did we. We know our way around TikTok, Instagram, Twitter, LinkedIn, and YouTube, and we can use the power of social media for the benefit of your business.
Our intuitive understanding of the ebb and flow of online communities and content gives us an edge over other marketing companies; our training and experience mean that we can harness our knowledge to propel your business forward in the world of online marketing. Hello Human Media is built on the principles of informed simplicity, expertise, and reliable creativity. These are Hello Human Media's core values.
Informed Simplicity
Too often, social media and online marketing are drenched in complex jargon. We’re here to change that. We understand the inner workings of Facebook algorithms and Google keywords, we can improve your website’s Search Engine Optimization and curate online content that will build brand identity and trust. And, we can walk you through the process without you needing to have a Master’s degree in social media and web design. If someone knows what they’re talking about inside and out (which we do), then they can explain things simply and concisely. Our method is to keep it simple, we focus on what really makes a difference when it comes to social media and online marketing.
Expertise
Plenty of marketing companies can brag about reaching 10,000 people or 20,000 people with their wide-reaching advertisements on social media, but as experts we see a major flaw in that approach. If your business builds custom homes, do you benefit at all by marketing to teenagers? If 90% of your business comes from people between ages 45-55, then that is who you want to reach. Even if 10,000 people see your company’s ad on Facebook, only 10% of those are in the correct age range – that’s just 1,000 people.
To add to the problem, within those 1,000 people, how many of them recently purchased a home and wouldn’t be in the market for another home right now? How many live across the country and wouldn’t be potential customers anyways? By the time you consider all the factors, you may find that you’ve only reached 2 or 3 potential customers, and the chance you will get new business from that advertisement is unlikely. In this example, 99.98% of the money spent on advertising was wasted.
Now, compare that to an advertisement specifically targeted at people aged 45-55, who live within 50 miles of where your business does work, and who have recently searched for property for sale in the area. In this scenario almost every single person your ad is shown to is a potential customer, and you may only need to reach 100 people to start getting new clients. That’s why our expertise is so valuable in social media and online marketing. With Hello Human Media, it’s not about the most audience reached, it’s about reaching the right audience for your business.
Reliable Creativity
There’s an element of creativity needed for success when it comes to social media posts, blogs, and marketing content, but creativity without direction can be almost as bad as no creativity at all. Our approach is reliable creativity. That means we incorporate creativity into a tried and true plan. We’ve done our research and we know the best path forward, informed by more than a decade of experience in the industry.
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