The short answer is yes, it matters which social media platforms you choose for your business. The deciding factors in which social media websites you choose to spend resources on when building your company’s online image can include: target demographic, desired reach, brand image, advertising potential, and business goals.
Depending on your target audience, you may choose a social media site for your company based on the average age of users. For example, Facebook’s average user is around 40 years old, and anyone over that age who participates in social media is likely on Facebook. Whereas on TikTok, more than 60% of users are below the age of 30, with the majority of those users under the age of 18. On TikTok, funny and engaging videos get the most engagement, whereas on Facebook, community, personal, and informational content is key.
Choosing the right social media website for your company is crucial if you want to build up your brand and attract new customers.
For most businesses, Facebook is the best place to be. In addition to having the most users of any social media platform (more than 2.7 billion) and being the third-most visited website on the entire internet, Facebook has already built the perfect place for companies to thrive. Here are some of the tools Facebook has made available to help businesses:
Facebook Business allows companies to create a customized business page with details about their business, contact information, and custom content posts
Facebook Business Suite offers companies a way to manage their scheduled posts, and see valuable insights into performance stats
Facebook Ad Center provides the tools to make custom advertisements, create targeted audiences for those ads, and manage ongoing ad campaigns
For specific types of businesses, Facebook also provides options to add Facebook Business Apps, a Facebook Shop, and control Page Permissions for employees
Depending on your business goals, target demographic, and brand identity, Hello Human Media can help you choose the right social media platform for the best results, and help you choose the correct content to reach your customers.
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