As of 2021 Facebook has more than 2.8 BILLION active users. That means more people logged into Facebook this month than there are people living in China and India combined. That's billions of potential customers all in one place.
In order to get your business seen by tons of people, it used to be that you’d have to purchase a storefront on Main Street in the local town. But now, Facebook is Main Street, but not just in your town. Facebook is like a Main Street that can reach billions of people. Any business can set up a shop, and you should!
Facebook is the most dominant social networking site in the world with over 1 billion logins every single day. It’s the third-most visited website on the entire internet. More than 60% of users visit a business page on Facebook at least once a week. On average, a person who uses Facebook will click on 12 Facebook ads a month. You can see why a successful Facebook Business Page is so important for growing your company and bringing in new business!
Here are a few features that, as a business owner, you should definitely care about:
Business Pages
If you don’t already have a business page, you should get one today. A dedicated company page is a business owner's best friend. Along with serving as an online storefront, a Facebook Business Page also allows you to communicate with customers, sell merchandise, and advertise. Business pages come with a litany of tools that help you communicate directly with your customers and build brand awareness with current and new customers alike!
Ads, Campaigns, and Boosts
A marketing or ad campaign is where you take a piece of content (an advertisement or facebook post) and market it to a specific targeted audience, in order to reach the right people who are likely to be your future customers. The amazing thing about Facebook is that you can target a more specific audience than you would be able to with traditional media or with some other online platforms. If you want to market to only 67-year-old women who like sewing and basketball, you can!
Search Ranking (SEO)
Why are all those likes, comments, and shares on your Facebook page important? Because the more interaction, or engagement, you get on your Facebook Business Page, the better your website and business will perform in online searches. As in, the more engagement and interaction that happens with your brand online, the easier it will be for potential customers to find your website on Google or Bing, or any other search engine. It is a lot like SEO, or Search Engine Optimization, the more positive feedback you receive on a post the higher it ranks in Facebook’s search algorithm. Improving the quality and reach of your content improves your ranking when people search for your business on Facebook, just like improving your SEO would move your website higher up in search results. And what most people might not know, is that having a successful social media business page can actually improve the SEO for your website. When it comes to online presence and marketing, everything is connected.
Now you might be thinking “but Facebook is 20 years old, does any of this still apply?” The answer is a resounding YES. Some of the methods of social media and online marketing may have changed over the years, but the fundamentals of business have always been the same: deliver a quality product or service, and make sure people know your business exists. You already took care of the quality product, and Hello Human Media can use Facebook to help your business get seen by the right audience.
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